Part 2 evaluation

Evaluation part 2 Who would be the audience for your product? 

Evaluation part 1- Brief

Evaluation part 1- Brief

We used the brief as a guideline during pre-production, production and post production because it highlighted key areas which became our criteria, the brief highlights that we are making an opening for film 4. This sets up the genre that we need to make for the target audience as film 4 are well known for British social realism films, The brief then goes on to highlight that we need to make a British social realism film. This allowed us to narrow down our idea as BSR are well known for dealing with issues which are hard-hitting and situation and themes that Hollywood avoid because they are non-escapist and show the reality of life for some people living in Britain. We decided to use prostitution because we felt that not a lot of BSR or Hollywood deal with this theme, we see her meeting new guys every day throughout the opening. The Brief then highlights the target audience, 16-24 year old living in Britain.  We denote British locations throughout the opening to appeal to the audience more as they know the areas and are familiar, 0:50. We got the idea of showing the location from Fish tank as they show the audience the estates to set up the idea of being in Britain. This was very useful throughout because we knew who we had to appeal the audience too affecting simple things from the title to music. Also the brief states that we need to keep film 4 reputation, which we did though sticking to their ethos by allowing new talent in actresses, low budget and create kitchen sink films. We kept their reputation as we used new talent, created a film that deals with themes that you wouldn't denote in Hollywood and made the two minute opening with a very low budget, which the brief also highlights. The brief gave us a guideline when creating our criteria that we had to meet whilst creating the two minute as it broke down a lot of information such as the genre, target audience, budget, institution and original music. The music you hear was picked to appeal to the target audience as its music young people in Britain listen to. Our soundtrack in the opening sequence which you hear from 0:00-1:45 was taken from free music archive meeting the brief criteria as well as the genre due to the beat and feel of it. I did some pre-production work on film 4 to understand how they work, http://tarayear12mediastudiesblog.blogspot.co.uk/2012/11/ideology.html this helped me understand film 4 and the BSR genre.

Our title was 'Damaged Goods' which is shown at 0:39 in the opening, Damaged goods connotes the theme of the protagonist being broken in way but she can still be used, as we denote a kiss mark at the end showing a playful and flirtatious side to her. The title also connotes that she may be broken but she doesn't mind as the kiss mark connote another side, she understands and has accepted her job of prostitution and is trying to get on with her life. Also we denote the 'Damaged goods' in two different fonts connoting that the protagonist has two different sides, one serious and money minded side and the other playful and promiscuous side. The kiss mark reinforces that she like her job and has accepted the way her life and job goes. As the kiss mark which we denote at the end of the title are red this also connotes that she may have two sides making it hard to read and really understand her, red can be seen as love or hate. The two sides also connotes her to be sly and very hard to believe and trust as the audience don't know what side to trust. We wanted the title to look like Happy-go-lucky as we felt that the image gave the title a stronger meaning for the target audience to understand more. The opening represents the protagonist every day night life, it shows how her night life of being a prostitute is repeated to earn money. We see her leaving and meeting clients over and over again on the streets of London to appeal to target audience in Britain. We see how her life is repeated, the same thing everyday, but with new clients and more money.  I briefly explain the opening and movie in my production log, http://tarayear12mediastudiesblog.blogspot.co.uk/2013/04/production-log-8.html. Once the opening is over we would see her getting in the car, however we actually denote her sleeping with him, we see her take the money and she how she goes home to her mother and uses the money.

BSR films deal with themes that Hollywood don't, BSR show themes that are hard-hitting and non-escapist. BSR themes show life in Britain as it is, the reality. I conducted a lot of pre production research into the genre of BSR to really understand what the genre was about by watching BSR films such as Submarine, This is England and Four Lions. I also did a detailed study into Fish Tank, looking at the theme and situations the film deals with-http://tarayear12mediastudiesblog.blogspot.co.uk/2013/01/fish-tank-case-study.html again to get  a good understanding of the genre and how it represents the themes that its trying to show the target audience. The opening explores the theme of prostitution and poverty as we denote her going out over and over again, getting into to cars on the street corner. We don't actually denote her sleeping with men but the repetition of her meeting guys suggest that she is sleeping with guys for money. We denote her getting ready from 0:08-0:36, were we denote common stereotypical views of what a prostitute wears. We also explored the theme of prostitution using the muse-en-scene as we denote condoms which don't directly represent prostitution but set up the idea, we then later denote her meeting guys at 0:47 which reinforces the idea of prostitution. Poverty isn't clearly highlighted but is the main reason why she is sleeping with people for money because she can't find a job, poverty would be highlighted further into the movie. We denote prostitution in London to Brighton, Prostitution isn't clearly shown but strongly represented through the acting and miss-en-scene which was the idea we tried to create. 

New script

Production log 9

Production log 9

This week has been a struggle as our deadline for production is one thursday, as we decided to change our idea we had to work quickly to get some thing that we liked to submit. We changed our idea to prostitution and we had the idea of showing her getting ready and going out to meet a guy however when we edited it last week and on tuesday we felt that it was to slow and didn't add anything for the viewers attention. We then decided that we should re-film some of our shots we re-filmed in the holidays as they came out to dark when we tried to edit them. As we don't have too much time; me and Ella both thought that it would be a good idea at this stage to work with what we got, so we decided with sir's feedback to make it more like a montage things to show the audience how many times she goes out and about, to get the idea and sense that it's the same thing every night for her. This week also then had to add music to our opening, we found this a bit difficult due to the fact that we wanted a certain beat which we could then match a pace for our repeated clips at the end. We also had to then add our credits and make our title in live type, as we changed our idea, we then had to change the title. Damaged Goods is what we chose because she has been damaged by her new lifestyle but she gets to a point were she doesn't mind her evening life. Sir gave us the idea of adding the lips on our title, which me and Ella both thought was a good idea so we looked up lips. We used free music archive to look for music because it is a copy right free website, We wanted a song also with lyrics. We settled with a drum and bass song from free music archive, we liked the beat of the song and we also liked that we could match the pace with it. Music has been a big decision this week for us because our opening is more like a montage. We also had the problem were we found a song we wanted but it wasn't copyright free. I sent an e-mail but didn't get a reply so we had to find a back-up plan, but we liked the abck up plan.

We also changed the way we were going to put our credits because we didn't like the way the appear on the screen, so we changed it in livetype to a list rather than one by one. We didn't put the credits on IMovie we only had them in live type therefore it was easy to edit. We then created a new title in live type, we wanted a title that connoted something so we had damaged and goods in two different fonts because she's a prostitute but she enjoys it. We then added copyright free kiss marks to show her personality. We didn't want to anything to dramatic because the genre is very plain.

We then had to render our credits from live type to put them into final cut were we had to make the decision of time, placing, length and order. We decided to make them so we have them on the corner of the screen and kept them on screen so we could read them. We decided on the importance by putting the production, and stars first because we thought they were the most important. 

This week has helped me and Ella see what we need to do, however keeping in mind that we don't have much time left as our deadline is fast approaching. It also helped us pick out bits that didn't need to be involved in the opening because they had no meaning. This week has also helped us get everything together and finish off production. We have had to make many new decisions this week whilst finishing production but we over come all these decision, in my view for the best with the best decisions for our work. 

Call sheet 7

Final opening sequence

Production log 8

Production log 8

This week has been a big step as me and Ella decided that our final idea of illness wasn't working. We edited all the shot we had and re-filmed many times trying to convey illness in a new angle however what we wanted to show wasn't being shown therefore when we re-filmed and edited we found it pointless and we were both very un-happy with the opening we had. We also felt that the opening was very slow and boring and had no effect on the audience which is something we wanted and needed to avoid and illness wasn't helping that. Week 8 has showed us that we need to do a lot before we have finished our opening because we changed our idea this week which was a huge decision due to all the pre-production work we did and the time limit we had. 

 

We didn't like anything about our first idea, the shots didn't show anything and the storyline and theme wasn't clear at all. The way we wanted the music to happen didn't happen either as we wanted it to start in her room and flow into her headphones however because the shot order didn't make sense when we edited it we couldn't complete our idea. We also felt when filming our script wasn't being used very well as some shot weren't filmed. Our first idea which we got all the pre production work done for just wasn't working we tried and tried to make it look as good as we could but the filming just looked like a horror movie and when editing the opening it made no sense. We then had the idea of a young girl how was involved in prostitution, me and Ella both wanted to create something that no one else has created. We then had two days to re-film our idea and edit before the draft deadline. The feedback from our new idea was much better then we expected and the feedback we got was things we picked up on ourselves and wanted to change. Me and Ella feel much more confident in the new idea as we feel that we can create an opening which has an impact on our audience. We then didn't want to waste anytime because the deadline was approaching fast. We then created a guideline idea about a young girl who is somehow involved in prostitution. We filmed one day after school http://tarayear12mediastudiesblog.blogspot.co.uk/2013/03/call-sheet_26.html. We the roughly edited the shots we had together which we then showed sir and the class for feedback. 

Overall the feedback from both sir and the class was positive in my view because we created and edited the idea in under two days. Me and Ella both knew before we showed our work, what we need to change and add. We will use the Easter holidays to re-film any shots we need to, we just wanted a base to see what people thought about the idea and a rough guideline to see what we need to film. We still need to add music and take out some sound such as laughing and directors commands. We also both believe that the pace needs to be much faster to keep the audience attention but we also wanted to get the idea across about how she has to get ready and prepare for what she is about to do. All the feedback received has helped us with our idea, we also have our own feedback to ourselves which we will fix over the holidays because our deadline is a week after. We both believe we need to add more shots of her with people to show how often she goes out, we also want music which changed in pace to show she still has a normal life (this will help show the change between her normal life and evening life) and we also believe that we need to make the continuity of the lighting and some shots better. The last thing we want to change is some of the shots because they have no effect on the story.
We also need to decide on a new title for the movie as the title 'switch' won't be appropriate for this new theme. The title needs to connote the film in a strong way to show the theme and Britain. The feedback we received was for the version below about prostitution. Without this week we wouldn't have adapted on our idea so much, this week created a base and guideline to re-film in the Easter and to get rough feedback to see the response.

Mini treatment/Narrative

Damaged good's
We picked this as our title because it explains the main character very well due to how young she is, she could be seen as a new item but due to her experiences (prostitution) society would view her to be damaged.  Our new idea is based on a young girl who is involved in prostitution because she doesn't have money to survive the hard life in Britain. Society doesn't view prostitution as a choice for women which in our view we are trying to reinforce but not straight away. She has moved to this lifestyle due to financial status. She lives with her mum how is divorced and can't provide very much for Rosie (the main character) and her half brother. Rosie dropped our of school when her mother and father divorced and has spiralled out of control since then. She was first introduced to the idea of money for sex when she met a few older boys at a party, She then went on to realise that the money was very helpful from buying clothes which she loves to helping her mum out with bills and food. We will use a run down miss-en-scene we most of the props will be found and the lighting will also be found to help the idea of it being her real life and to show how dull and bad Rosie's life is. Towards the end of the film we will she Rosie get involved with the wrong man and she how she deals with the situation of being forced into prostitution, remembering Rosie is very young ( just turned 17). The locations we will use are very simple found places as we want to show her on streets trying to get jobs and we will use a house which isn't very well kept as we want the miss-en-scene to be dull and run down to connote her lifestyle. As we are creating a film 4 film we don't have a big budget to make the locations and everything perfect but this is a good thing that we don't have a budget because it allows us to use what we have and show the real idea and life of Britain. Also film 4 are very big on showing new talent, we are using an actress which has no experience and we aren't using any big piece of technology apart from the mac (iMovie) to edit. The technology we will use is very limited due to the budget however we have access to the school equipment such as camera, tripod and editing computers. This is all we need to film our opening because it doesn't want to be anything glamorous just what we have is what we got.
As you can see our treatment hasn't changed much compared to the last one http://tarayear12mediastudiesblog.blogspot.co.uk/2013/03/treatment.html its just the treatment and idea of our film that has changed.

The narrative of our movie is explained above briefly however in more detail it would be a young girl named Rosie who has been pushed into prostitution due to the money. She started when she was 15 just turning 16 because she ran away from home because her parents were getting a divorce. She was involved with the wrong people when she left home and now she can't escape the old life expect now she does it because she wants to and for the money. Over the time the life style of a young prostitute becomes too much for her and she gets involved with the wrong man on one of her jobs. She ends up on a hospital bed fighting for her life after her abused her. Can she win the battle of her lifestyle or does her age mean she's more vulnerable. Rosie has always felt she big enough to fight the world by herself. We see her normal day life in comparison to her evening life over the movie, This is to show her boring everyday life to shock people. Her parents are unaware of her job as she tells them she has the late shift in a corner shop. This topic about her lying to her parent would also be dealt with in the story. We want to show that prostitution happens at all ages and however society and our audience may not be shocked that the character is young. We want to conform to the idea of prostitution being for money, but we are kind of challenging the idea of prostitute not liking the idea of it as she then starts to like it. We also have changed the idea because she then has a chance to stop being a prostitute but she doesn't she carries on.

This week has helped our idea so much as the feedback from people showed us what our audience want and what we need to change over the holidays. This week also showed me that you need to have a back-up plan for everything as there is something that could always go wring. Also this week has helped us with our over idea because we have developed from an illness to prostitution. We both now can see whats wrong with our work and we can fix it, we know when we don't like things. We have the Easter to re-film and edit which is a bonus because our deadline is soon. This week i have also completed some primary research as we both had no idea about prostitution, http://www.womenssupportproject.co.uk/content/prostitution/205,172/ gave me a rough idea for our narrative and treatment. 

Call sheet 6

Call sheet 5