Evaluation part 1- Brief

Evaluation part 1- Brief

We used the brief as a guideline during pre-production, production and post production because it highlighted key areas which became our criteria, the brief highlights that we are making an opening for film 4. This sets up the genre that we need to make for the target audience as film 4 are well known for British social realism films, The brief then goes on to highlight that we need to make a British social realism film. This allowed us to narrow down our idea as BSR are well known for dealing with issues which are hard-hitting and situation and themes that Hollywood avoid because they are non-escapist and show the reality of life for some people living in Britain. We decided to use prostitution because we felt that not a lot of BSR or Hollywood deal with this theme, we see her meeting new guys every day throughout the opening. The Brief then highlights the target audience, 16-24 year old living in Britain.  We denote British locations throughout the opening to appeal to the audience more as they know the areas and are familiar, 0:50. We got the idea of showing the location from Fish tank as they show the audience the estates to set up the idea of being in Britain. This was very useful throughout because we knew who we had to appeal the audience too affecting simple things from the title to music. Also the brief states that we need to keep film 4 reputation, which we did though sticking to their ethos by allowing new talent in actresses, low budget and create kitchen sink films. We kept their reputation as we used new talent, created a film that deals with themes that you wouldn't denote in Hollywood and made the two minute opening with a very low budget, which the brief also highlights. The brief gave us a guideline when creating our criteria that we had to meet whilst creating the two minute as it broke down a lot of information such as the genre, target audience, budget, institution and original music. The music you hear was picked to appeal to the target audience as its music young people in Britain listen to. Our soundtrack in the opening sequence which you hear from 0:00-1:45 was taken from free music archive meeting the brief criteria as well as the genre due to the beat and feel of it. I did some pre-production work on film 4 to understand how they work, http://tarayear12mediastudiesblog.blogspot.co.uk/2012/11/ideology.html this helped me understand film 4 and the BSR genre.

Our title was 'Damaged Goods' which is shown at 0:39 in the opening, Damaged goods connotes the theme of the protagonist being broken in way but she can still be used, as we denote a kiss mark at the end showing a playful and flirtatious side to her. The title also connotes that she may be broken but she doesn't mind as the kiss mark connote another side, she understands and has accepted her job of prostitution and is trying to get on with her life. Also we denote the 'Damaged goods' in two different fonts connoting that the protagonist has two different sides, one serious and money minded side and the other playful and promiscuous side. The kiss mark reinforces that she like her job and has accepted the way her life and job goes. As the kiss mark which we denote at the end of the title are red this also connotes that she may have two sides making it hard to read and really understand her, red can be seen as love or hate. The two sides also connotes her to be sly and very hard to believe and trust as the audience don't know what side to trust. We wanted the title to look like Happy-go-lucky as we felt that the image gave the title a stronger meaning for the target audience to understand more. The opening represents the protagonist every day night life, it shows how her night life of being a prostitute is repeated to earn money. We see her leaving and meeting clients over and over again on the streets of London to appeal to target audience in Britain. We see how her life is repeated, the same thing everyday, but with new clients and more money.  I briefly explain the opening and movie in my production log, http://tarayear12mediastudiesblog.blogspot.co.uk/2013/04/production-log-8.html. Once the opening is over we would see her getting in the car, however we actually denote her sleeping with him, we see her take the money and she how she goes home to her mother and uses the money.

BSR films deal with themes that Hollywood don't, BSR show themes that are hard-hitting and non-escapist. BSR themes show life in Britain as it is, the reality. I conducted a lot of pre production research into the genre of BSR to really understand what the genre was about by watching BSR films such as Submarine, This is England and Four Lions. I also did a detailed study into Fish Tank, looking at the theme and situations the film deals with-http://tarayear12mediastudiesblog.blogspot.co.uk/2013/01/fish-tank-case-study.html again to get  a good understanding of the genre and how it represents the themes that its trying to show the target audience. The opening explores the theme of prostitution and poverty as we denote her going out over and over again, getting into to cars on the street corner. We don't actually denote her sleeping with men but the repetition of her meeting guys suggest that she is sleeping with guys for money. We denote her getting ready from 0:08-0:36, were we denote common stereotypical views of what a prostitute wears. We also explored the theme of prostitution using the muse-en-scene as we denote condoms which don't directly represent prostitution but set up the idea, we then later denote her meeting guys at 0:47 which reinforces the idea of prostitution. Poverty isn't clearly highlighted but is the main reason why she is sleeping with people for money because she can't find a job, poverty would be highlighted further into the movie. We denote prostitution in London to Brighton, Prostitution isn't clearly shown but strongly represented through the acting and miss-en-scene which was the idea we tried to create.